The Explore Sundre tourism campaign has received $48-thousand dollars from Travel Alberta this year, which will continue to help promote the area as a destination. Economic Development Officer Jon Allan says Travel Alberta approved a new advertising strategy proposed and developed by Sundre Economic Development.
Tourism season for the town of Sundre and the west country will get another boost this year thanks to Travel Alberta's Cooperative Marketing Grant.
Sundre's Economic Development Officer Jon Allan says every year since 2015 they have received a grant, and this year's total is worth $48-thousand dollars.
Allan says the funds will allow Explore Sundre to continue advertising on radio and television stations.
The grant will also help create visual content for the Explore Sundre campaign.
It includes production of new videos and photography to promote the area.
Allan says this grant would not have been possible without the financial partnership of 9 local businesses who contributed funding to this campaign.